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Travel event identity system

If the subject of the project concerns broadly understood travel safety and the primary recipients of the project are a group of young people - the project is inherently demanding. The Youth Travel Charter created on behalf of the WYSE Travel Confederation is the best example that it is not the topic but how it is presented that can make the whole thing dull.

Deliverables consist of identity system reflected in the logo, typography system and promotional materials.

If the subject of the project concerns broadly understood travel safety and the primary recipients of the project are a group of young people - the project is inherently demanding. The Youth Travel Charter created on behalf of the WYSE Travel Confederation is the best example that it is not the topic but how it is presented that can make the whole thing dull.

Deliverables consist of identity system reflected in the logo, typography system and promotional materials.

Logo

and process of its creation

After setting the main goals of the projects and defining the target group, the logo became naturally a combination of both components.

I created the logo's shape in a style that is characteristic of me - mixing shapes that seem dissimilar and distant- to become a harmonious unity but are also noticeable as separate components. The typography that complements the logo is modern and minimalist yet charismatic in detail, reflecting the fearless nature of young adventurers.

Sense of safety and awareness

blended with feeling indestructible

A sense of security and confidence is essential when traveling but is often overlooked at a young age. The importance of these issues has been emphasized in this project by providing information simply and efficiently that can be consulted even on the go.

Sustainable development and responsible travel are not only slogans in this Charter. These values speak in non-print, digital reports, which are also easier to travel with, and only helpful travel gadgets - without producing unnecessary waste, the sole purpose of which is only to put a logo on it.

Sense of safety and awareness

blended with feeling indestructible

A sense of security and confidence is essential when traveling but is often overlooked at a young age. The importance of these issues has been emphasized in this project by providing information simply and efficiently that can be consulted even on the go.

Sustainable development and responsible travel are not only slogans in this Charter. These values speak in non-print, digital reports, which are also easier to travel with, and only helpful travel gadgets - without producing unnecessary waste, the sole purpose of which is only to put a logo on it.

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