It’s great to see you here. I am Magdalena Maria Górna.
I'm interdisciplinary and I can't fit into just one field of design. My point of focus is not specific tools or technique, but the person to whom I direct the message.
The beginning of designing process is not a white sheet, but an empathic conversation with another person, which is always the best basis for a project.
When I'm not designing, you can find me with my nose in books, surrounded by plants, or in travel. So far I visited 24 countries and have moved 8 times. Curiosity pushes me to the new places.
It’s great to see you here. I am Magdalena Maria Górna.
I'm interdisciplinary and I can't fit into just one field of design. My point of focus is not specific tools or technique, but the person to whom I direct the message.
The beginning of designing process is not a white sheet, but an empathic conversation with another person, which is always the best basis for a project.
When I'm not designing, you can find me with my nose in books, surrounded by plants, or in travel. So far I visited 24 countries and have moved 8 times. Curiosity pushes me to the new places.
- what is in the
- SCOPE
See below what I've done so far. If you don't find what you're looking for, write me about your idea and I will turn it into something tangible.
(01) We
Breathe Digital
Screens accompany us most of the time, so digital is often the first choice of communication channel.
My adventure with the digital world began in my teenage years when a digital camera was an extension of my hand - I captured most of my surroundings and created digital collages from photos.
Since then, I have gone through the stages of post-production of photos, creating digital communication materials for brands to working on the mechanism of websites and applications, and improving the digital user experience with a brand in terms of user interfaces, user journey and accessibility.
- advertising assets
- user interfaces
- websites
- postproduction
(02) Concepting
Look from the outside is needed, because often it's hard to see the forest through the trees.
A high level of emotional intelligence makes me sensitive to whether the verbal message is aligned with the visual language. Often, small subtleties subcutaneously evoke a feeling of dissonance in the recipient, which is why eye for detail and empathy are my main tools.
- visual identity
- key visuals
- creative direction
(03) Print
The smell of a freshly printed design gives me goosebumps.
Printed visual materials can already be called a traditional communication of information. My love for books and the printed word gives me a great sense of enthusiasm when dealing with printed design. However, I pay attention to whether printing it will add value to the message. This affects not only ensuring the optimization of costs and the usability of materials but also the care for the environment.
- editorial design
- Book/ album cover
- poster
- magazines
Who is this
little creature?
It’s my symbolic signature and a visualization of the values that I follow when designing - in the focal point is a person, with unique needs and emotions. I do not build an atmosphere of contrasts and intimidation around, I prefer that everyone feels heard and included.
Recently, many people preceive AI as an easy and quick source of materials and, at the same time, the end of the era of designers. It's a good tool for template processes, but the design is not just a set of keywords describing the project. It's how a brand makes us feel, not if the brand looks in a certain way.
Take a look at the footer
to see photos from my travels and what I read now. You'll also find there my work experience and references.