The Otrium brand offers designers clothing in an outlet system. By selling archived collections, they can offer discounts of up to 70% and, at the same time, minimize the negative environmental impact by putting collections back into circulation—a win-win situation. The object of this project was a sketch of the Singles' Day campaign, on which additional promotions were available along with optimizing homepage for mobile viewport.

Deliverables consist of campaign assets for social media, mailing and redesign of the homepage.