Logo
and process of its creationThe initial concept was to create a completely different logo that would only be used for one year. During the research, however, the main, strong conclusion was reached: the current logo is so recognizable and carries a very positive charge of associations that it is not worth rejecting it - even just for a year!
By that, the logo has been based on the current grid and the typography used so far, but enriched with information about the 100th anniversary.
Timeless design system
meant to last for one yearAll internal and external communication materials were supposed to be distributed only through 2021. Of course, the 100th anniversary is an excellent event that the brand can be proud of, but no one will celebrate this event for the next five years, right?
Finding a balance between incorporating the entire heritage of the brand and building a limited edition enriched by the uniqueness of this event was the fascinating element of this project.
Production vs. sustainability
in terms of promotional materialsEach of the designed objects had to have a practical use that would be useful daily, so we did not produce plastic bags, poor-quality pens, and pendrives, which each of us has at least a few in our drawers and only recall about them when starting with spring cleaning.
The only exceptions were Christmas cards sent to employees and occasional medals.
Timeless design system
meant to last for one yearAll internal and external communication materials were supposed to be distributed only through 2021. Of course, the 100th anniversary is an excellent event that the brand can be proud of, but no one will celebrate this event for the next five years, right?
Finding a balance between incorporating the entire heritage of the brand and building a limited edition enriched by the uniqueness of this event was the fascinating element of this project.
Timeless design system
meant to last for one yearAll internal and external communication materials were supposed to be distributed only through 2021. Of course, the 100th anniversary is an excellent event that the brand can be proud of, but no one will celebrate this event for the next five years, right?
Finding a balance between incorporating the entire heritage of the brand and building a limited edition enriched by the uniqueness of this event was the fascinating element of this project.
