Logo
and process of its creationThe application is dedicated to users who love to discover new flavours and enjoy them. Therefore, the logo presents a meal not as a quick supplement to the energy balance, ordered in a hurry, but as an occasion for celebration and respite.
The typography supporting the logo evokes homely, warm associations like comfort food, but with small nuances that add flavour to the whole.
Infinite scroll
is not welcome when it comes to foodWhen we're bored and want to fill the time with entertainment, an infinite scroll is a blessing (and a curse at the same time). However, if we are looking for something interesting to eat, we want to find exciting options quickly (and avoid ending up nervous eating bread with butter after 20 minutes of scrolling).
The key is to systematise information and prioritise quality over quantity, as the choices are more rewarding when there is less, but they are all tailored to our needs.
Curiosity
can be easily killed by being overwhelmed.A psychological phenomenon called "overchoice," introduced by Alvin Toffler, shows that the more choices we have, the less satisfied we are with the final decision. The process of choosing from many options is mentally draining because each option must be weighed against alternatives to select the best one. Smaller option sets lead to increased satisfaction and reduced regret.
In the case of the Goodie app, this is manifested in a particularly selected offer of restaurants tailored to the Ideal Customer Profile and refined search filters.
Infinite scroll
is not welcome when it comes to foodWhen we're bored and want to fill the time with entertainment, an infinite scroll is a blessing (and a curse at the same time). However, if we are looking for something interesting to eat, we want to find exciting options quickly (and avoid ending up nervous eating bread with butter after 20 minutes of scrolling).
The key is to systematise information and prioritise quality over quantity, as the choices are more rewarding when there is less, but they are all tailored to our needs.
Curiosity
can be easily killed by being overwhelmed.A psychological phenomenon called "overchoice," introduced by Alvin Toffler, shows that the more choices we have, the less satisfied we are with the final decision. The process of choosing from many options is mentally draining because each option must be weighed against alternatives to select the best one. Smaller option sets lead to increased satisfaction and reduced regret.
In the case of the Goodie app, this is manifested in a particularly selected offer of restaurants tailored to the Ideal Customer Profile and refined search filters.
