When this concept was created, awareness of the ingredients of cosmetics and their impact on the environment was just emerging. In hindsight, I think that the light tone suggesting safety for children's sensitive skin and the minimalist composition have stood the test of time, and I am doubly happy that the initial trend towards delicate natural cosmetics has not remained just a trend but an obvious concern for our health and the condition of the planet. The brand name "Bąbelek" in Polish is a term for a toddler and a bubble of bath foam, which creates a charming play on words and is memorable.

Deliverables consist of brand concept, illustrations, and concept of packaging.